Creating Good 125 x 125 Advertisements

How to create a good 125 x 125 advertisement to drive traffic to your website. With the increasingly growing BuySellAds network the 125 x 125 pixel advertisement format is growing increasingly popular. However, as the format is quite small it can potentially mean that your advertisement will simply not be noticed. This guide will show how to create the best possible 125 x 125 advertisement with some of the tools you might consider using. As I personally have experience with such advertisements I can give advice that comes from direct experience.

Where to place your advertisement

Firstly, you have to decide where to place your advertisement. It is important to make this decision BEFORE you really get to work creating the advertisement as you really do need to consider your potential audience and how they may use your site. For example, the way you advertise to 30 year old women with a family is likely to be very different to the way you advertise to 18 year old males. This seems like it should go without saying, but it is a common mistake that is still made. Basically, if you are going to advertise on a specific site just take a look at it for a bit and try to envisage how your site or product relates in some way.

Here is a list of things to consider when choosing a site to advertise on:

Does it support animations?
Is its user base likely to buy your product or use your site?
How good is the advertisement placement?
How much traffic will be exposed to your advertisement?

125 x 125 Advertisement Design

Now comes the actual design process where you make your advertisement. The first thing to consider here is whether or not the site you plan to advertise on supports animations in the form of gifs or only static images. Designing animations in the form of gifs using software like GIMP and Photoshop is very easy and works very effectively as an advertisement because it is often the only moving element of a page. The trick with creating effective animations is to present an iconic image of some variety and then go on to describe more or invite people to click. This is where context is so important, as if you intend to advertise on a basketball site showing a picture of a basketball may get people’s attention quite quickly.

The main issue in creating graphics, though, is that it can be very hard to tell what will work properly. Take the following examples of my own advertisements, displayed in order of most successful to least successful:

 

advertisement 1
 

advertisement 2
 

advertisement 3
 

advertisement 4
If I were to assume which of these would be the most successful, I would have said the second one. However, it turns out the first one receives some kind of benefit from having a slightly shoddy design. Perhaps the rougher design calls people’s attention to it in the same way that a glass about to fall from a table draws our eye. Regardless, it works the best of all of those four advertisements.

Conclusion

Find the right context, make an advertisement but do not make it too polished as slight errors can improve click rate.

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