SEO No Follow Tags

This guide illustrates the Search Engine Optimisation (SEO) of No Follow Tags as well as how the no follow attribute is applied to links. The truth of the matter is that the exact value of using no follow tags to link to certain pages is unknown. One way of viewing SEO is to view pages as letting their search power flow to other sites. As such, if a page has four outgoing links rather than two, those four might count for less. However, whether this conception of links and SEO is correct or not remains to be seen as Google does not expose the full details of their page indexing algorithms.

Nofollow Link Code:

<a href=”contact.html” rel=”nofollow”>sign in</a>

It is the specific rel=”nofollow” that causes the linke above to not be followed. In the above example this would mean that the page ‘contact.html’ will not be scanned over by Google’s search bot as it will not follow it.

Nofollow Value for Entry Field SEO

If you happen to have an entry field in which visitors place their website, for instance a comment system, then setting this can be beneficial as it prevents your page linking to others. In theory, this also may mean bots that search and attempt to place as many comments linking to a specific are also hinered.

Nofollow for Standard Links

Whether this is really beneficial is hard to tell. Google tends to like natural content, so the value of deliberately stopping Google from following links seems debateable. That said, some have taken to using the ‘nofollow’ attribute when linking to pages that do not matter much. Specifically pages like the ‘contact me’ page of your website, etc.

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